Momona is a normal middle school girl who is longing to see her older nephew getting married. In a unexpected twist during his wedding day, she got transported to a new place called Jewel Land where she saw a lot of girls being mysteriously brought in. She then met a white rabbit as she introduced herself as Ruby, a Jewelpet who chose Momona to become a Ladyjewel Candidate alongside other girls in hopes to become a Lady Jewel, the highest ranked lady in Jewel Land. Momona herself hesitantly accepts the offer and she and Ruby decides to work together in order to achieve her goal. But standing in their way is both Lillian and her Jewelpet Partner, Rua who also wants the crown title.

Lady Jewelpet (レディ ジュエルペット, Redi Juerupetto) is a 2014 fantasy anime series co-produced by Zexcs and Studio Comet. It is the 6th installment in the Jewelpet anime metaseries based on the character franchise jointly created by Sanrio and Sega Toys. It is directed by Itsuro Kawasaki of Chrome Shelled Regios and written by Natsuko Takahashi of Moyashimon. Official character designs are done by Aruko Wada of Fate/Extra fame, Aya Nakanishi, Yuuko Yahiro and Tomoko Miyakawa. It will air on all TXN stations on April 5, 2014, replacing Jewelpet Happiness in its initial time slot.

Lady Jewelpet is airing as part of the franchise's 5th anniversary on television and is also the first installment to be officially handled by Zexcs. It will incorporate royalty as its main element.