While helping his latest client woo the fine lady of his dreams, a professional "date doctor" finds that his game doesn't quite work on the gossip columnist with whom he's smitten.
Alex Hitchen is "The Date Doctor." He helps men to land dates. Sara is a gossip columnist for a New York City tabloid. Both are very guarded around the opposite sex. Despite their natures, Alex and Sara begin a relationhip. Complication enue when Sara's latest scoop happen to be one of Alex's clients.

Shishkin (decoration) Will Smith is a legendary figure of the New York City, incognito, he engaged in highly the career of the dreamy colors - dating experts. In the courtship process, because most men will experience difficulties, obstacles in trying to discuss taking favor lose yourself. Thus, "Hitch" Shishkin, "Hitch" is good for the customer to tailor to create an appointment perfect image of love tactical adviser, with years of experience in love and fought on the "killer" is carefully designed and choreographed first three appointments, as the Cheng Yaojin the three axes, Shishkin's plan is always tested hundreds of the couple in New York under the auspices of his secret walk into the church. One size fits all his secrets? Shishkin repeatedly stressed that the first impression, so a date for the first time is especially important. Because more women than men tend to be more emotional, so a woman a full range of sensory impression more than men imagine. You have good eye contact, charming smile, a firm handshake, be able to laughing a graceful line of the first, but also fresh breath. Must have a plan, before the appointment can not be rushed rush. The Shishkin even raised several proposed scheme, such as: the ingenuity of the brunch, after work drink, a picnic lunch and jazz clubs, art exhibitions and so on. If she is pleased to accept your second date, the efforts were not wasted, the appointment of the second weekend is fundamental to success, shifting the focus on talk about that first date, just the right light and held her hand , and swept her waist, you can also send her a box of their own baked snack. Have been two hurdles, the third date must have very much at home, Shishkin in addition to propose some attention, hope you Xinmayoujiang the leap of faith, since it has been attracted to each other, then let it go. And Albert (Kevin James ornaments) the shish customers, the docile portly accountant happens to fall in love with the glamorous, big-name female star Alegre Cole (Amber ornaments · Wali Ta,) . Abbott also has a common problem of all customers, is to love completely lost confidence in, and eager to re-appreciate the love and sweet, but often due to various problems such as a character flaw, social difficulties, and taste differences in love obstacles to become a victim of the game of love. Abbott characteristics, Shishkin one by one to develop a solution to Abbott from head to toe to be reinvented, trying to make him a Playboy ease the intelligence field. Guidance Abbott, Shishkin met the in Alleg rear tabloid reporter Sarah Maila Si (Eva Mendes decoration). As a love expert Shishkin, although enthusiastic about their career, still a bachelor, and Sarah meet by chance that he was already hopelessly in love with her, pass on to others because of who tricks she was all to no avail. With the contact of the two, Sarah began their career and life is full of contradictions and the collision, she made shish re-examine the strategy of the game of love, and taught to love him did not originate on paper and pure feeling, but personally, use action to prove everything.